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ENGLISH AND SOCIAL STUDIES

Verbal Language of Advertising

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Peanut Fraser

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MAKING AN ADVERTISEMENT – WHAT YOU CAN DO!

 

USE WORDS!

Acronyms - Initial letters form a 'word' eg AIDS

Alliteration - Repeated sounds eg marmite makes mightier meals

Compounding - Connecting words together  – eg super-lite

Connotation -Playing on the emotions of the potential buyer – eg family, happy

Imperative - A command – eg “Ring Chriscoes today on 08000”

Interrogatives - question the audience – eg “Don’t you want to loose weight?”

Jargon - Use words relating to that product eg wham, cool

Jingle – a tune or poem eg “tony’s tire service”

Metaphor – Compares the product to something else –eg “Fresh as ….”

Neologisms - New words that describe just that product – eg

Personal pronouns - Use “you” or “I” to make it personal

Pun - Play with the double meaning of a word used for humour or memorability Quotations – quote sources to give truth to the advertisements claims

Repetition - A repeated statement or phrase -eg

Rhetorical question - a question to which an answer is not expected –eg “

Rhyme - Helps with memorability -eg

Slang - Casual and informal language to make it fashionable - eg

Slogans - Repeated catch phrase –eg

Statistics - Use of figures and percentages to impress how good the product

Superlatives - Use of words like 'most' and 'best' and 'greatest' to make comparisons and to make the viewer think they will be getting the best product on the market

 

USE MUSIC

Jingles, songs, beat, rhythm – all used to make the viewer sing along and remember the product.

 

USE MOVEMENT

Use drama to show the product and make it memorable

 

USE VISUALS

Use signs, graphs, computer generated images to make the advertisement interesting

 

Create an atmosphere.: 

Decide for whom the advert is intended and create an atmosphere appropriate to that audience.

 

 

 

 

 


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