Make your own free website on


Verbal Language of Advertising

Enter subhead content here

Peanut Fraser

Home | Greggs Coffee Advertisement | Structure of a Novel | Cultural Diversity Quotable Quotes | Wellington Ethnic Groups Table | Cultural Diversity Enquiry Plan | Wellington Council and Ethic Groups | Cultural Diversity Resources | Info Literature Exemplar | MSDN Essay Exemplar | exam news | Wellington City Council's Objectives | Te Papa Summary | Year 8 Speech Inquiry | Where in the world? | An A to Z of NZ Immigration | Couch Potato Activity | Name the visual | Cool Cat Stuff | Sophisticated Picture Books | Sophisticated Assessment | 5 Points of Advertising Awareness | Verbal Language of Advertising | What is Media Literacy? | Poster Design | Helpful Hints For Speech Making | Year 9 Speech 2005 | The Great Debate For Debaters | Debate Scoring Sheet | electorates | The Great Mammal Debate | Wellington City Council Strategic Plan | Election Postcard Activity | Year 9 Fair Trade Research Assignment | Report Writing Text Form | Excellent General Resource Links | Dahl Work Sheet | Lamb to the slaughter story | Lamb to the slaughter work sheet | Landlady Work Sheet | The Landlady Short Story | Dahl Extension Activity | Roald Dahl Sociology | Dahl comparision for extra reading | Dahl and his fairytales | Dahl - the dark side | The Kiwi | Cafeteloros Web Quest | Fair Trade - Help! | Fair Trade Resources | Ethiopia | Fair Trade Questions | Fair Trade Glossary | Cross Tides Written Assignments | Year 9 Reading Log 2005 | Yr 9 Websites for Cross Tides | New Zealand Narrative Writing | Radio Assessment Year 9 | New Zealand English Vocabulary | The New Zealand Accent | New Ziland Misteaks | A Very Quick Trip Through The Decades | Bibliography Version 2 | A Quick Journey Through NZ Literature | Year 9 Brief Maori History | A Not So Brief NZ History | Film Study | Whale Rider - Film Summary | Film Reviews | Radio | Writing Bibliographies | Year 9 Shakespeare Poster Assignment | Year 9 Elizabethan England Research Assignment | BACKGROUND SHAKESPEARE SITES | Midsummer Nights Dream Essay and Assement | Mapping in Elizabethan Times | The Dream Unfolds - MSND | MSND Themes,Motifs, Symbols | MSDN Tracking Themes | MSND Topic Tracking 2 | Language of Shakespeare | ROMEO AND JULIET DIARY ASSIGNMENT | Romeo and Juliet Summary | The Door to Happiness | 101 Things To Do With Literature | Yr 8 What A Disaster! | Speechmaking | Yr 8 Essay Exemplars | Rationing in WW2 - Yr 8 | Year 8 Migration Resource | Thorndon Web Sites Yr 8 | Newspaper Work Sheet | Newspaper Appendix | Yr 8 Antartica Study | Antarctic facts | Antartic Resource Sites | Antarctica Statistics Work Sheet | Antarctica Tourism Background Information | Toursim in Antarctica | Antarctic Treaty | Weather Weather, quite contrary | Large Animal Science Badge | text forms | Proceedural Text for Science Fair | simple machines | Report Writing | The Best Penned Letter | Reading Log Year 8 | Internet Filter | search engines




Acronyms - Initial letters form a 'word' eg AIDS

Alliteration - Repeated sounds eg marmite makes mightier meals

Compounding - Connecting words together  – eg super-lite

Connotation -Playing on the emotions of the potential buyer – eg family, happy

Imperative - A command – eg “Ring Chriscoes today on 08000”

Interrogatives - question the audience – eg “Don’t you want to loose weight?”

Jargon - Use words relating to that product eg wham, cool

Jingle – a tune or poem eg “tony’s tire service”

Metaphor – Compares the product to something else –eg “Fresh as ….”

Neologisms - New words that describe just that product – eg

Personal pronouns - Use “you” or “I” to make it personal

Pun - Play with the double meaning of a word used for humour or memorability Quotations – quote sources to give truth to the advertisements claims

Repetition - A repeated statement or phrase -eg

Rhetorical question - a question to which an answer is not expected –eg “

Rhyme - Helps with memorability -eg

Slang - Casual and informal language to make it fashionable - eg

Slogans - Repeated catch phrase –eg

Statistics - Use of figures and percentages to impress how good the product

Superlatives - Use of words like 'most' and 'best' and 'greatest' to make comparisons and to make the viewer think they will be getting the best product on the market



Jingles, songs, beat, rhythm – all used to make the viewer sing along and remember the product.



Use drama to show the product and make it memorable



Use signs, graphs, computer generated images to make the advertisement interesting


Create an atmosphere.: 

Decide for whom the advert is intended and create an atmosphere appropriate to that audience.






Enter supporting content here