Make your own free website on Tripod.com

ENGLISH AND SOCIAL STUDIES

What is Media Literacy?

Decipher the code - who is telling us what and  why?

Home | Greggs Coffee Advertisement | Structure of a Novel | Cultural Diversity Quotable Quotes | Wellington Ethnic Groups Table | Cultural Diversity Enquiry Plan | Wellington Council and Ethic Groups | Cultural Diversity Resources | Info Literature Exemplar | MSDN Essay Exemplar | exam news | Wellington City Council's Objectives | Te Papa Summary | Year 8 Speech Inquiry | Where in the world? | An A to Z of NZ Immigration | Couch Potato Activity | Name the visual | Cool Cat Stuff | Sophisticated Picture Books | Sophisticated Assessment | 5 Points of Advertising Awareness | Verbal Language of Advertising | What is Media Literacy? | Poster Design | Helpful Hints For Speech Making | Year 9 Speech 2005 | The Great Debate For Debaters | Debate Scoring Sheet | electorates | The Great Mammal Debate | Wellington City Council Strategic Plan | Election Postcard Activity | Year 9 Fair Trade Research Assignment | Report Writing Text Form | Excellent General Resource Links | Dahl Work Sheet | Lamb to the slaughter story | Lamb to the slaughter work sheet | Landlady Work Sheet | The Landlady Short Story | Dahl Extension Activity | Roald Dahl Sociology | Dahl comparision for extra reading | Dahl and his fairytales | Dahl - the dark side | The Kiwi | Cafeteloros Web Quest | Fair Trade - Help! | Fair Trade Resources | Ethiopia | Fair Trade Questions | Fair Trade Glossary | Cross Tides Written Assignments | Year 9 Reading Log 2005 | Yr 9 Websites for Cross Tides | New Zealand Narrative Writing | Radio Assessment Year 9 | New Zealand English Vocabulary | The New Zealand Accent | New Ziland Misteaks | A Very Quick Trip Through The Decades | Bibliography Version 2 | A Quick Journey Through NZ Literature | Year 9 Brief Maori History | A Not So Brief NZ History | Film Study | Whale Rider - Film Summary | Film Reviews | Radio | Writing Bibliographies | Year 9 Shakespeare Poster Assignment | Year 9 Elizabethan England Research Assignment | BACKGROUND SHAKESPEARE SITES | Midsummer Nights Dream Essay and Assement | Mapping in Elizabethan Times | The Dream Unfolds - MSND | MSND Themes,Motifs, Symbols | MSDN Tracking Themes | MSND Topic Tracking 2 | Language of Shakespeare | ROMEO AND JULIET DIARY ASSIGNMENT | Romeo and Juliet Summary | The Door to Happiness | 101 Things To Do With Literature | Yr 8 What A Disaster! | Speechmaking | Yr 8 Essay Exemplars | Rationing in WW2 - Yr 8 | Year 8 Migration Resource | Thorndon Web Sites Yr 8 | Newspaper Work Sheet | Newspaper Appendix | Yr 8 Antartica Study | Antarctic facts | Antartic Resource Sites | Antarctica Statistics Work Sheet | Antarctica Tourism Background Information | Toursim in Antarctica | Antarctic Treaty | Weather Weather, quite contrary | Large Animal Science Badge | text forms | Proceedural Text for Science Fair | simple machines | Report Writing | The Best Penned Letter | Reading Log Year 8 | Internet Filter | search engines

What Is Media Literacy?

 

GET THE MESSAGE?

 

Media literacy encompasses the skills and knowledge needed to question, analyze, interpret, and evaluate the messages of the mass media

 

How do I decipher those subliminal messages??? What are they trying to tell me??

 

Where do I need to use these skills??

 

Learn to apply critical thinking skills to the everyday messages conveyed in advertising, movies, television programs, music, radio talk shows, newspapers, magazines, posters, clothing, and the Internet.

 

 

Becoming Media Literate Through the 3 Rs

 

 

The 3 Rs -- review, reflect, and react -- can be applied to any message from any medium.

 

Consider each of these verbs.

 

To review: to examine, investigate, summarize, restate, identify, list, describe, explain, analyze, deconstruct, and study.

To reflect: to compare, contrast, personalize, apply, judge, opine, debate, critique, defend, and evaluate.

To react: to support, subscribe to, reject, internalize, participate in, copy, adopt, editorialize, and oppose.

 

Review the content of a message. After viewing a television comedy program, for instance, take time to think about the story, its message, the characters, the setting, the dialog, and so on. Some appropriate questions to ask are

 

  • How realistic was it?
  • Was there a moral?
  • Was some of the language offensive?
  • Was it realistic?
  • Was it entertaining?
  • How timely was the message?

 

Reflect on both the content and the format of the message. Take time to consider what the message was and why you reacted to it the way you did. Our personal beliefs, ideas, and opinions come into play when we evaluate any incoming message. After reading a magazine ad, for example, consider

 

  • Do I agree or disagree with the ad's statements?
  • What, if any, difference will it make in my life?
  • How do I feel about the content and the format?
  • Who was the intended audience? Was it directed at me?
  • Did the people in the ad represent me, my family, or my friends?
  • Did it encourage or offend me?
  • Who sponsored this message and why?
  • Is this information reliable?
  • Does it present a biased viewpoint?

 

React to the message.

 

  • What can I do to support this issue?
  • What can I do to oppose this project?
  • Should I buy that product?
  • Is this something I would like to know more about?

 


Enter supporting content here